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Large and small businesses are using drag racing to provide the right environment for effective sports marketing. Dave Germain Motorsports offers virtually unlimited opportunities for sponsors to become part of the fast-paced world of championship drag racing. The level of involvement can range from one event to the full schedule of races. Associate and Junior sponsorships are available.

It's clear why many of America's most respected companies are involved with drag racing. Here are a few reasons...

Delivers a national and regional audience with desirable demographics
Maximizes sponsor exposure through electronic and print media, local marketing, and on-site activities
Provides an environment for successful marketing programs.
Drag Racing fans out number Indy Racing League (IRL), Championship Auto Racing Teams (Cart) and even the Busch Series spectators. The National Hot Rod Association (NRHA Drag Racing) has signed national contracts with Powerade (Coke brand product) and ESPN. Drag Racing is the number two motorsport in the world and growing bigger every year.

Team sponsorship is the key that opens the door for effective corporate hospitality events, productive business-to-business marketing, and unforgettable VIP entertainment. It lays the foundation for a fully integrated marketing program that can include driver endorsements, trade and consumer advertising, imaginative sales promotion programs, and public relations activities featuring Dave Germain Motorsports racecar and driver. Sponsorship provides premium brand identification on the racecar, team uniforms, and transporter. Imagine the impact of a 250+ mph billboard for your brand! Our transporter travels throughout several Northwest states every season, bringing your brand to thousands of prospective customers.

Sponsorship will enable you to generate additional exposure through the use of regional promotional activities such as car displays and corporate entertainment of important guests and customers in the actual racing environment; the normal formality that can create tension in business situations is left at the front gate. Dave Germain Motorsports can put your key customers in the middle of the action and entertain them as like few other entertainment avenues can. Most importantly, you'll have their attention for an entire weekend, rather than a few hours.